Design for in-store fully vegan 100% recycled paper &
biodegradable greeting cards, this bright, fragrant feel
good suprise for LUSH limited addition affordable vegan
bath products + body due wrapped in f fully recylced
packaging as part othe seasonal drop offer.
CITRUS PALLETE
Yellow is strongly associated with the citrus fruits for the gift card selections - lemons,grapefruits,yuzu. Instantly signalling freshness,
zest and warmth. From an eco perspective, slightly muted
yellow avokes sunlight and natural ingredients,
reinforcing that “clean” and sustainable vibe
Pink added softness and emotional appeal.Balanced sharpness with the yellow which introduced a sense of care and kindness paired with interest
in enviromental awarenesss, which ties nicely intocruelty-free values.
It also hints a specific citrus notes like pink grapefurit,
making the scent of the card feel more
sophisticated and layered.