MASCOT CONCEPT DEVELOPMENT REFLECTING ABBA & THE NIGHTLIFE IDENTITY:
TARGET AUDIENCE: MMU/Cardiff (primarily fresher students) aged 18-24 years, who aren’t just drawn to the nightlife aspect but also
themed events,self-expression, music and inclusivity. OBJECTIVE: Drive ticket sales and event awareness among freshers whilst
establishing a strong fun visual identity for “Offical Man Met and Cardiff Event by FATSOMA. Communicate fun, inclusivity and retro
disco energy. Standing out across social media platforms (especially instagram and Tiktok)