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MASCOT CONCEPT DEVELOPMENT  REFLECTING
                      ABBA & THE NIGHTLIFE IDENTITY:

TARGET AUDIENCE: MMU/Cardiff (primarily fresher students) aged 18-24 years, who aren’t just drawn to the nightlife aspect but also themed events,self expression, music and inclusivity. OBJECTIVE: Drive ticket sales and event awareness among freshers whilst establishing a strong fun visual identity for “Offical Man Met and Cardiff Event by FATSOMA. Communicate fun, inclusivity and retro disco energy. Standing out across social media   platforms (especially  instagram and Tiktok)